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Home > News > Automechanika Kuala Lumpur - Malaysia's Leading Regional Trade Fair for the Automotive Industry
Automechanika Kuala Lumpur - Malaysia's Leading Regional Trade Fair for the Automotive Industry
posted on 2019-03-15 04:03:08



The 2019 fair will continue applying ‘Sourcing·Training·Entertainment’ theme and serving as an ideal platform for local and overseas industry players to build business network and expand business in ASEAN region and other markets. A series of professional trainings on hot topics in the automotive fields will be organised.

Mar 12, 2019

The 11th edition of Automechanika Kuala Lumpur will returnfrom 21 to 23 March 2019 at the Kuala Lumpur Convention Centre (KLCC).Attendees will be able to explore the latest products, services andtechnologies from over 300 exhibitors across 9,710 sqm of space. The show willamplify the rising trends in connectivity, digitalisation and electrificationthrough a host of new supporters, themed zones and fringe programme events.

Placed at the centre of the ASEAN region, Malaysia isrecognised as an ideal country for digital investment. Reports from The WorldBank Group suggest that the digital economy will contribute 20 percent towardsthe country’s GDP by 2020[1]. Digitalisation will,therefore, continue to penetrate every aspect of day-to-day life, whichincludes the automotive industry. The trend has already started torevolutionise the auto market, shaping dynamic growth and developmentopportunities for many local companies.

New zones shape the future of the regional automotiveindustry

To showcase the latest digital automotive trends, the fairwill introduce the new IoT zone to delve deeper into thepotential benefits of the IoT (Internet of Things) technology and itsapplication throughout the global industry.

The influence of the IoT has created fresh demand across theentire value chain. Research suggests one connected car can generate higherrevenue over its entire lifecycle than ten non-connected cars[2].The country is making significant progress towards completing autonomousvehicle research and development by 2025[3], showingthat the local industry will remain strong with the prospective demand forautomated cars. Therefore, upstream and downstream sectors of the industry arenow facing both new opportunities, as well as some challenges to maintaincompetitiveness and meet the changing needs of the market.

As such, the area will feature both hardware and softwaredevelopers emphasising the combined power of digitalisation, connectivity andadvanced software capabilities in the automotive industry. They will sharetheir latest technological breakthroughs such as advanced GPS, telematics, roadsafety, software for fleet management and cloud-based technology. Exhibitorsinclude the likes of eBay, FleetSol, Inter Enterprise Solutions, PNMB and more.

Elsewhere, the Malaysia Digital Economy Corporation (MDEC),the country’s lead agency for driving the local digital economy and empoweringbusinesses in the ever-evolving market has invited many of its members to theshow. Mr Gopi Ganesalingam, Vice President of Enterprise Development,commented: "Nurturing innovation in key industries is an important aspectof Malaysia's digital nation efforts. We look forward to working with thisdigitalisation effort in the automotive sector, and we encourage localbusinesses to take advantage of this opportunity to collaborate, and broadentheir network, skills and knowledge."

Other supporters bringing their members to the fair includethe Selangor and Federal Territory Engineering and Motor Parts Traders’Association (EMPTA). In addition to promoting the fair to over 900 manufacture,import and export, distribution, wholesale members and more, they will also behosting a booth at this year’s show.

Truck zone shines a light on the growing commercialvehicle sector

Another zone making its debut at the fair is the highlyanticipated Truck zone. The area will spotlight a number oftrends that have sparked a rapid growth phase for the commercial vehicle sectoracross the region. With Malaysia becoming the third largest commercial vehiclemarket in Asia Pacific, the future of the sector remains positive. Thecountry’s commercial vehicle sector is expected to see growth at a CAGR ofthree percent, which translates to more than 84,000 unit sales by 2025[4]. As a result, more and more international players arenow entering the market, to offer their products and technology.

To meet the demands emerging from the fast-growing market,the zone will welcome a strong collection of distributors, manufacturers andauto parts dealers such as:

  • Yamamoto – a new brand representing Truck It, the dealers of truck parts
  • CPC Tyre – tyre wholesaler specialised on truck wheels and parts.
  • Hinsitsu – displaying their specialised filters
  • Biosurge Asia – showcasing the new products and technology in fuel additives and fuel savings for diesel trucks.

The Truck zone will sit alongside the IoT zone, wherevisitors will also benefit from some of the interconnected technology acrossthe sectors.

Fringe programme events amplify the themes across theshow floor

Away from the exhibition area, the show’s fringe programmewill highlight the region’s most pressing topics as well as emphasise thethemes running through the fairground.

For example, the Fleet Management Conference willexplore the synergy between the IoT and commercial vehicle sector. Co-organisedby the Pan-Malaysia Lorry Owners’ Association 1987 (PMLOA) and Valebridge MediaServices, the event will gather industry experts from Aeroline, Fleetsol,Guardian, Kit Loong, SCANIA and Valvoline. Together, they will carefullyexamine the challenges and opportunities that companies across the ASEAN regionare currently facing. Topics discussed at this event consist of:

  • Strategies for improving cost efficiency;
  • Telematics to achieve better maintenance and safety standards;
  • Differences between in-house and outsourced fleet management solutions; and,
  • Tyre management for fleet operations
  • System integration.

Other fringe programme events taking place throughout theshow include Collision Repair Training WorkshopEMMAMalaysia Final – Car Audio and Modification Competition and AutoNITZ Party, Autotronics Training Workshop.